The conference will provide useful aspects, ideas and case studies to marketing and advertising professionals willing to sell more in this new, journey-driven world.
Why should you come?
If you are a CEO, see why and how to focus on shoppers instead of customers, be inspired by successful companies already focusing on journey marketing.
If you are a marketing leader, see your shoppers from a different angle – learn how you can effectively focus on the ones who have the wallet in their pockets and optimize your marketing spending.
If you are in the advertising business, find out new approaches and ideas that can help your campaigns perform better.
If you are responsible for media, find out new ways to link creativity with smart channel management.